ECONOMIC PROFILE

Local Economy

In 1946, about 96 percent of the land area in Santa Rosa was devoted to agriculture. Most people are farmers raising rice, corn and vegetables, sugar canes, garden products, fruits of various kinds. Food production was sufficient for actual needs but without reserve for contingencies. A lot of people raised chickens, eggs, and pork from poultry and piggery projects. A few residents engaged in commercial agriculture. Coffee farming was also done. Fishing was carried on quite extensively in Laguna Bay waters. Until the late 1970s, Santa Rosa maintained its role as a food producing municipality actively producing and trading rice, corn, vegetables, livestock and fishes.

The general economic activity of the city is described by the actual land use that took place. Land use implications of this became pronounced as more agricultural areas gave way to industries, commercial and residences (Tables 6.1 and 6.2)

With the favorable opening of the South Luzon Expressway (SLEX) in the 1980s, at least 21 globally competitive locator companies, mainly in manufacturing and industry, invested in the town. First to come in was the Filipinas Synthetic Fiber Corporation (Filsyn) in Barangay Don Jose, Ani Forge Philippines Inc and Coca Cola-Bottling Company Inc. in Barangay Pulong Sta.Cruz, and Monde Nissin in Barangay Balibago. There were also 725 commercial enterprises established in the city. Investors and businesses came from the wholesale and retail sector, banking and finance sector, insurance and real estate, and services.

In 2010, the industrial locators in the city multiplied from 21 to 102 locators, mostly situated in the seven PEZA-registered industrial estates. The businesses generated a combined employment of 100,000 persons and contributing almost eight billion dollars to the country’s export earnings. The city is the host to four car manufacturers and two bus assemblers with a combined manpower of almost 3,000 persons and a total production output of 698,859 units. It is also the home of the largest bottling plant of Coca-Cola Bottlers and the Philippines’ first and only world-class theme park. The notable industry locators in Santa Rosa are in the manufacturing of electronics and semi­conductors, automotive and automotive parts, metal, packaging, food processing, and the promising Business Process Outsourcing (BPO) industry in Santa Rosa (Tables 6.3 and 6.4).

The Services sector particularly from the commercial areas is the biggest employer of the working population both the formal and informal sectors of the local economy. The Industry sector comes second especially from the manufacturing industry of food and beverage, automotive assembly, electronics and related areas. The said sector is forecast to dominate the local economy in the future particularly the sectors related to the Off-shoring and Out-sourcing (0 and 0) industry such as call center, animation, medical transcription and software development, linked to the global business market.

With the full implementation of the City Investment Code of 2006, the fast growing growth areas of the local economy are expected to lead the way in the business development of Santa Rosa. Small scale and micro-industries are also prevalent operated by small entrepreneurs and cooperative enterprises. These forward and backward linkages of big, medium and small scale industries are the key to the long term sustainable growth of the local economy.

On the other hand, the Agricultural sector will shrink further in terms of employment in view of the decreasing hectares of land devoted to farming, livestock and fishing and seemingly lack of interest of farmers to cultivate the land. The Strategic Agricultural and Fisheries Zone Areas (SAFDZ) of Santa Rosa situated alongside the lakeside areas are not fully utilized by the farmers-fishermen for food production purposes especially the cultivation of high value crops and raising of livestock animals.

Industry Manufacturing

The following table list the major industrial estates in anta Rosa City a well as the registered industrial and manufacturing firms (Table 6.18 to 6.24).

Table 6-18 Registered Major Industrial Estates, 2013

Table 6-19 Top 3 Manufacturers, City of Santa Rosa, Laguna 2013

Table 6-20 Manufacturing : List of  Active Establishments, 2013

Source: Business Permit and Licensing Office and City Information Technology Office, City of Santa Rosa, Laguna

Table 6-21 Construction (Realty & Supplies): List of Active Establishments, 2013

Source: Business Permit and Licensing Office and City Information and Technology Office, City of Santa Rosa Laguna

Table 6-22 Electricity, Gas &Water: List of Active Establishments (Electricity), 2013 

Source: Business Permit and Licensing Office and City Information and Technology Office, City of Santa Rosa Laguna

Table 6-23 Electricity, Gas &Water: List of Active Establishments (Gas), 2013

Source: Business Permit and Licensing Office and City Information and Technology Office CIty of Santa Rosa, Laguna

Table 6-24 Electricity, Gas &Water: List of Active Establishments (Water) 2013

Source: Business Permit and Licensing Office and City Information and Technology Office CIty of Santa Rosa, Laguna

Services

The different businesses and commercial establishments in Santa Rosa City numbered 5,507 firms as of 2015. The data also show the major tertiary sector establishments particularly as they are ranked in terms of taxes paid (Tables 6.25 to 6.38)

Table 6-25 Number of Active Establishments, City of Santa Rosa, 2015

Source: Business Permit and Licensing Office and City Information and Technology Office, City of Santa Rosa, Laguna

Table 6-26 Top 10 Payers of Realty Tax, 2013 

Source: Business Permit and Licensing Office and City Information and Technology Office, City of Santa Rosa, Laguna

Source: City Information Office, City of Santa Rosa, Laguna

Source: Business Permit and Licensing Office

Source: Business Permit and Licensing Office, City of Santa Rosa, Laguna

Economic Enterprises: Slaughterhouse and Public Markets

Marked improvements in the production and revenue from the city abattoir a re noted, From a NMIS “An accreditation (2004), the abattoir is now classified NMIS “AN’ , It was also awarded the Most Outstanding Slaughterhouse of Laguna in the Laguna Meat Congress in October 2011,

The average daily slaughter is 175 hogs, 246 cattle and 136 carabao. Live animals for slaughter are sourced from the Provinces of Batangas and Quezon, while all carcasses are sold in the City’s three major wet markets (Poblacion: Market Area, Balibago Commercial Complex Market and Paseo Country Market), Talipapa (Balibago, Oila, Oita and Labas), and the neighboring towns of Bifian and Cabuyao. (Table 6.39).

Table 6-39 Private and Public Wet Markets 2013

Source: City Planning and Development Office, City of Santa Rosa, Laguna

City Veterinary Office

In 2015, the following programs were implemented by the City Veterinary Office:
Oplan Alis Rabies (Free Anti-Rabies Vaccination & Registration)

  • number of dogs vaccinated: 16,288
  • number of household served: 10,917

Operation Husky (Free Anti-Rabies Vaccination house to house)

  • Barangay Macabling: number of dogs = 1,274
                                        number of households = 839
  • Barangay Aplaya:       number of dogs = 996
                                        number of households = 635
  • Barangay Ibaba:         number of dogs = 451
                                        number of households = 244

Okidokidoc Ambulatory Clinic Program & Ruminant Mass Oeworming Program

  • number of animals treated: 1,465
  • number of households served: 712

Pet Neutering Program (Ipakapon @ wag itapon Program)

  • number of neutered animals: Canine: 15
                                                      Feline: 4
  • number of households served: 29

Bisita Eskwela Para Rabies ay Mawala

  • number of schools visited: 12
  • number of students lectured: 600

City Slaughterhouse Meat Inspection

  • number of hogs inspected (live & carcass) 73,160/year: 6,097 Ananth, 203 daily
  • number of cattle inspected (live & carcass) 678/year
  • number of carabao inspected (live & carcass) 541/year
  • number of goats inspected (live & carcass) 96/year
  • number of shipping permits issued: 27

Post Abattoir Monitoring Program

  • number of meat shops inspected: 74
  • number of palengke inspected: 4
  • number of talipapa inspected: 25
  • number of hospital dietaries inspected: 7
  • number of school canteen/cafeterias inspected: 50
  • number of supermarkets inspected: 12 

Tourism

The City Tourism, Culture Arts and Museum Office aims to create awareness, appreciation, interest and patronage of City of Santa Rosa’s tourism products and services. The office leads the celebration of the Sikhayan Festival and tourism-related events in various barangays in Santa Rosa. The city participates in local and international tourism and travel expositions, featuring the tourism sites in Santa Rosa.

Lesiure and Recreation Areas

THE FIELDS

Launched on November 20, 2010 (NUVALI Cup 2010: Fields of Glory Facilities are available for reservations and bookings.
Activities includes 3 football fields (FIFA Standards), 2 baseball fields. 3 beach volleyball courts and clubhouse.

Festivals and Other Tourism Events

Listed below are the cultural and tourism activitie in anta Ro a City in 2013.

Table 6-40 List of Cultural and Tourism Activities, City of Santa Rosa 2013 

DIFFERENT KAKANIN OF SANTA ROSA (FRIENDS OF BARAKA)

This is a festival and trade fair featuring products of Sta. Rosa. MERKADO, palengke or pamilihan is organized by Sta. Rosa Tourism Council and Medical Society of Sta. Rosa and Rotary Center.

Tourist Arrivals

For 2013, orne 1,783,054 tourist and visitor arrival were recorded in the different touri m related establishments in the City of Santa Rosa.

Table 6-41 Tourists/Visitors Arrivals of City of Santa Rosa, 2013

Source: City Tourism Office, City of Santa Rosa, Laguna

In the major tourism attractions and theme parks alone (Enchanted Kingdom, Monde Nissin and Museo de Santa~ Rosa), a total of 1,643,202 tourist arricals was recorded in 2013 (Table 6.42). For EI Cielito Hotel Inn, Paseo Premiere Hotel and Technopark Hotel, the total tourist arrivals was 45, 140 (Table 6.43). For Rose and Grace Restaurant, South pick Resort, SM City Rosa and Coca-Cola Pavillion, the total tourist arrivals was 94,712 (Table 6.44).

Table 6-42 Day Tour Report on Tourist Arrival for the Year 2013 (Part 1)

Source: City Tourism Office, City of Santa Rosa, Laguna

Table 6-43 Day Tour Report on Tourist Arrival for the Year 2013 (Part 2)

Table 6-44 Day Tour Report on Tourist Arrival for the Year 2013 (Part 3)

Labor Force and Employment

EMPLOYMENT AND INCOME PROFILE

Public Employment Service Office (PESO)

The Public Employment Service Office (PESO) ensures the speedy, equitable and efficient employment service delivery and expands the existing employment facilitation services to maximize the impact of employment programs and services at the local government level.

By way of summarizing Table 6.45 to 6.58 that provide details on the employment and income situation in Santa Rosa City, the PESO expected to do the following:

  1. Provide employment to deserving students and out-of-school youths coming from poor families, during summer vacation, as provided for under RA # 7323, otherwise known as the Special Program for Employment of Students (SPES) and its implementing rules, to enable them to pursue their education.
  2. Provide a venue where people could explore simultaneously various employment options and actually seek assistance they prefer.
  3. Serve as referral and information center for the various services and programs of DOLE and the local government.
  4. Provide clients with adequate information on employment and labor market situation in the area.
  5. Network with other PESO’s within the region for job exchange purposes.
  6. Encourage employers to submit to the PESO on a regular basis a list of job vacancies in their respective establishment in order to facilitate the exchange of labor market between job seekers and employers.
  7. Undertake employability enhancement training seminars for job seekers.
  8. Provide persons with entrepreneurship qualities access to the various livelihood and self­employment programs offered by both government and non-governmental organizations at the provincial, city, municipal, or barangay levels.
  9. Conduct pre-employment and employment or occupational counseling, career guidance, mass motivation and values development activities.
  10. Provide reintegration assistance services to returning Filipino migrant workers.
  11. Provide labor assistance to persons with disabilities to integrate them into the society.

Table 6-45 Programs, Projects, and Activities, 2013 

Source: Public Employment Service Office (PESO), City of Santa Rosa, Laguna

Source: Public Employment Service Office (PESO), City of Santa Rosa, Laguna

Table 6-49 Job Applicants’ Referrals/Recommendations made by PESO, City of Santa Rosa, 2011- 2013

Table 6-51 Special Program for Employment of Students (SPES), City of Santa Rosa, 1999-2013 

Table 6-52 Training (Kabataan Information Technology Opportunities), by Sex, 2011-2013 

Table 6-57 Registered Partner Companies in Field Recruitment (Local and Overseas), 2013 

Table 6-58 Registered Partner Companies in Jobs Fair Caravan (Local and Services), 2013 

Table 6-58 Registered Partner Companies in Jobs Fair Caravan (Local and Services), 2013 

Source: Public Employment Service Office (PESO), City of Santa Rosa, Laguna

Wage Rates

The following table show the minimum daily wage rate b ector in CALABARZO a of January 2016 and the average dail wage rates by region a of April 2015.

Table 6-59 Minimum Daily Wage Rates by Sector, CALABARZON, as of January 2016

Labor and Employment Status

The following tables show the labor and employment profile of CALABARZON as of 2015.

Table 6-61 Household Population 15 years old and over by Employment Status:
CALABARZON, 2013-2015 (In thousands except rates)

Table 6-62 Number of Establishments, by Employment Size, by Region, 2014

Table 6-63 Workers Provided with Various Livelihood Assistance Services, CALABARZON, 2012- 2013

Agriculture

Agricultural Crops

The following tables indicate the data pertaining to agriculture in Santa Rosa City, i.e., the farm hectarage, kind of crops raised, crop yelds, and soil types (Tables 6.5 to 6.8).

Table 6-5 City Agricultural Data, 2013

Source: City Agriculture Office, City of Santa Rosa, Laguna

Table 6-6 Major Agricultural Land Use, by Type, City of Santa Rosa, Laguna, 2013 (In hectares)

Source: City Agriculture Office, City of Santa Rosa, Laguna

Table 6-7 Rice Production (Dry and Wet Season), by Barangay, City of Santa Rosa, Laguna, 2015

Source: City Agriculture Office, City of Santa Rosa, Laguna

Table 6-8 Recommended Soil Suitability, by type and characteristics, City of Santa Rosa, Laguna, 2013

Source: City Agriculture Office, City of Santa Rosa, Laguna

Livestock and Poultry Sector

The livestock and poultry sector of Santa Rosa is composed of backyard animal raisers in 7 out of the 18 8arangays of the City (Sinalhan, Aplaya, Caingin, Macabling, Pulong Sta. Cruz, Sto. Domingo and Ibaba). Livestock animals comprise mainly hogs, some goats (meat type) and a few cattle. Carabao production for dairy ceased more than a decade age. and production is mainly for use in farm work. The livestock in the City of Santa Rosa decreased much more i n 2011, compared to the 25.27 decrease in 1998. Rapid industrial growth and urbanization is the main cause of the decrease. Vanishing areas for pasture and loss of the so-called green areas or agricultural land contributed to the decline. These lands have been converted to non-agricultural use and mixed use. (TabIes 6. 9 and 6. 1 0 )

Remarkable declines have been observed for both chicken (broiler) and duck production in the past 12 years and have become a seasonal business endeavor for some of the residents. However, a marked increase in quail egg production and game fowl raising helped the poultry sector to thrive since no restrictions from the LGU was set.

In add it ion to I and use change, disastrous weather conditions (Typhoon Ondoy in September 2008 and habagat in 2010, 2011, 2012 paved the way for the decline in livestock and poultry production.

Source: City Agriculture Office & City Veterinary Office, City of Santa Rosa, Laguna

Table 6·10 Number of Animal Raisers 2013

Source: City Veterinary Office, City of Santa Rosa, Laguna 2013

Fishery Sector

Fishing operations is one source of income for the rural constituents of the City of Santa Rosa. Currently, there are 830 fishermen who utilize the fishing territories in three barangays – Caingin (86.0 has.), Aplaya (153.0 has.) and Sinalhan (60.0 has.). Fishing is done whole year round. The city currently has 50 fish traders transacting business at the local market as well as in neighboring cities.

The issues and concerns in the fisheries sector are the following: illegal fishing, pollution, lack of financial support services, and increasing number of fisherfolks relying on other sources of income such as vegetable farming, trading and employment in factories, and call centers by other family members (Tables 6.11 to 6.15). 

Table 6·11 Volume of Fishery Production, 2013

Table 6-15 Available AgriculturelFisheries Extension and Support Services Personnel 2013

Agricultural and Fisheries Support Facilities

The following tables show the farm and fisheries support facilties as well s the programs and projects that support the agricultal and fisheries sector in Santa Rosa City (Tables 6.16 to 6.17):

Table 6-16 Farm Facilities and Machineries 2015

Source: City Agriculture Office, City of antaRosa Laguna

Table 6-17 Post Harvest Facilities and Machinery

Source: City Agriculture Office, City of anta Ro a Laguna

Farmers and Fisherfolks Associations

As of 20 15, the following are the farmers and fi herfolks association in anta Rosa City:

FARMERS ORGANIZATIONS IN THE CITY OF SANTA ROSA:

Barangay Malitlit, City of Santa Rosa
President: Mr. Eduardo B. Umali
Contact Number: 0920-2015487

Barangay Tagapo, City of Santa Rosa
President: Mr. Gregorio C. Trinidad

Barangay Labas, City of Santa Rosa
President: Mr. Lauro C. Aristorenas
Contact Number: 0907-4461878

Barangay Malitlit, City of Santa Rosa
President: Mr. Gorgonio B. Taningco
Contact Number: 0921-3013632

FARMERS ORGANIZATIONS IN THE CITY OF SANTA ROSA:

Barangay Aplaya, City of Santa Rosa
Pangulo: Alberto C. Rivera

Barangay Caingin,City of Santa Rosa
Pangulo: Jose L. Delmo
Contact Number: 0929-1014054

Barangay Sinalhan, City of Santa Rosa Pangulo: Francisco I. Gaspar
Samahan Ungap Dagat
Barangay Sinalahan, City of Santa Rosa
Pangulo: Crispin Marinas

Barangay Sinalhan, City of Santa Rosa
Pangulo: Adonis Galicia

Current Programs and Projects

AGRICULTURAL SERVICES PROGRAM:

  • Vegetable Seeds Dispersal
  • Fruit Trees Dispersal
  • Papaya Production
  • Farm Machineries and Equipment Support to Farmers Organization and Irrigators Associations
  • Fishery Equipment Support to 3 BFARMCs
  • Distribution of Foliar Fertilizer to Rice/Veg./Backyard Farmers
  • Distribution Soil Conditioner to Rice/Veg./Backyard Farmers
  • Distribution of Inorganic Fertilizer to Backyard vegetable Growers
  • Distribution of Fingerlings to Qualified Beneficiaries
  • Distribution of Ulang PLs to Qualified Beneficiaries
  • Distribution of Fishing Gears (Gill nets) to Bonafide fishermen
  • Conduct of Trainings and Seminars to Farmer Beneficiaries
  • Conduct of Trainings and Seminars to Fisherman Beneficiaries
  • Field Monitoring and Evaluation Activities
  • Preparation and Submission of Reports
  • Conduct of Monthly Meetings and Special Meetings 

ORGANIC AGRICULTURE PROGRAM

  • Conduct of Trainings and Seminars
  • Information Dissemination Through Series of Lectures and Use of Social Media
  •  

FARMER’S DAY (ARAW NG MAGSASAKA)

Contact Us

Address
J.P Rizal BLVD. Brgy. Malusak
City of Santa Rosa Laguna , Philippines 4026 
Local Number(049)530-0015(LOCAL 0)
City of Santa Rosa Laguna, Manila Line
(02) 8519-4024